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Introduction
Intro
How Brands Like Domino's Profit From School Lunch
How Domino's Is Winning The Pizza Wars
What’s Driving California’s Mass Exodus?
Why Stick Shifts Are Going Extinct
How Spotify Dominates Apple, Google And Amazon In Music
Jeff Bezos In 1999 On Amazon's Plans Before The Dotcom Crash
Why Big Tech Wants You To Ditch Your Password
Diabetics Are Hacking Their Own Insulin Pumps
Why Starbucks Failed In Australia
How Common Core Broke U.S. Schools
Why Democratic Socialism Is Gaining Popularity In The United States
Why Xbox Failed In Japan
Why College Is So Expensive In America
Why McDonald's Failed In Iceland
Why Americans Eat So Much Cheese
Is Nuclear Fusion The Answer To Clean Energy?
Can Sea Water Desalination Save The World?
How Americans Are Tricked Into Buying Fake Food
Why Google Struggles With Hardware
Why McDonald’s Flopped In Vietnam
Do Airlines Make Money From First Class?
Why Amazon Has A Fake Review Problem
What’s next?
Why Ford And Other American Cars Don’t Sell In Japan
Why we tip
Why Cheap Cars Are Disappearing
Why Microsoft keeps beating Apple and Google with Windows
Why Wealthy Americans Love AmEx
The Rise Of Google Maps
Why Goldman Sachs Went From Investing For The Rich To Targeting Everyone
Tipping in 2023
Why Ford Dominates The Market For Police Vehicles
The Rise And Fall Of The Headphone Jack
How Amazon Paid $0 Federal Income Tax in 2018
Cold Open
Why Tesla Solar Hasn’t Worked Out The Way Elon Musk Promised
Why Getting A Job Feels Impossible Right Now
Big Tech
Why Medical Bills In The US Are So Expensive
How The Global Computer Chip Shortage Happened
What Happened To Dell?
Challenges
How Amazon Is Trying To Stop Package Theft
Tipping point
Why Bill Gates Is Buying Up U.S. Farmland
Why Chicken Nugget Demand Is Flat
Why Walmart Failed In Brazil?
How Amazon Returns Work
What Happened to SPAM?
Why Detroit Is Tearing Down A Highway
Why Grocery Stores Are Avoiding Black Neighborhoods
Is Texas Becoming The New California?
Why US Airports Are So Bad
Why Americans Love Taco Bell
What's next?
Why The American Car Fleet Is Getting So Old
Inside Intel’s Bold $26 Billion U.S. Plan To Regain Chip Dominance
Why U.S. Malls Are Disappearing
Amazon's Expired Food Problem
The Race To Develop A Coronavirus Vaccine
Why Americans Buy Cars From Dealerships
Why Dunkin' Is Taking On Starbucks And Betting On Coffee
History
What It’s Like To Deliver For Amazon In New Rivian Vans
How The U.S. Caught A Chinese Spy
Will Best Buy Survive Amazon?
The Future Of Energy Storage Beyond Lithium Ion
Tesla's Founders On Elon Musk And The Early Days
Why BMW And Mercedes Made Cheap Cars That Failed
Why The United States Is Turning To Recycling Robots
Roundabouts Are Safer. So Why Does The U.S. Have So Few Of Them?
Solutions
Looking ahead
The Business Of Amazon Shipping Boxes
Siemens
Why Diesel Cars Are Disappearing
The Rise And Fall Of Yelp
Why Ford Is Risking Mustang To Take On Tesla
What Happened To The Boeing 747?
The Hype Over Quantum Computers, Explained
Why Do Cell Phone Bills Cost So Much In The U.S.?
UFC’s McGregor And Diaz Talk Trash And Money
Why Teachers Are Paid So Little In The U.S.
Short supply
How McKinsey Became One Of The Most Powerful Companies In The World
What Happened To Tesla's Solar Roof Tiles?
How Airlines Make Meals For Thousands Of People
CNBC
Why The Airbus A380 Is Making An Unlikely Comeback
What The Rubber ‘Apocalypse’ Means For The U.S. Economy
Why Wall Street Traders Are On The Decline
Why NBA Players Out Earn Other US Athletes
What Happened To Front Bench Seats In Cars
Inside Corning's Gorilla Glass Factory
Which Automakers Can Seriously Challenge Tesla?
How Chip Giant AMD Finally Caught Intel
How Amazon Beat Supply Chain Chaos With Ships, Containers And Planes
How Americans Waste Their Money On Premium Gas
What Retailers Like Amazon Do With Unsold Inventory
What It's Like To Be An Amazon Flex Delivery Driver
How Nvidia Grew From Gaming To A.I. Giant, Now Powering ChatGPT
How Harvard and Other Colleges Manage Their Endowments
How Robinhood Makes Money
The Rise And Fall Of AOL
Chapter 1. Losing its way
Is The U.S. Running Out Of People?
Why Is McDonald's Struggling In The Philippines? Jollibee
Why Tesco Failed In The United States
How Google And Gmail Dominated Consumer Email
Why BMW Is No Longer The Leader In Luxury Sales
The Rise Of Sourdough
Why McDonald's Doesn't Have A Vegan Meat Burger In The US
How Tesla Is Quietly Expanding Its Energy Storage Business
Why The Electoral College Exists
What Happened To Papa John’s?
Shifting preferences
Building a business
How JP Morgan Chase Became The Largest Bank In The US
The Rise And Fall of Gap
The Rise And Fall Of American Apparel
Why Train Tickets Cost So Much In America
Secretive Giant TSMC’s $100 Billion Plan To Fix The Chip Shortage
Supplier relations
Pivoting
Alstom
The Impact Of McDonald’s Pulling Out Of Russia
Why Volvo Is Losing Its Big Lead In Safety
The Rise Of Nintendo
How Square Makes Money
CNBC's "The Suze Orman Show"- Full Show for 01/02/2010
CNBC's "The Suze Orman Show"- Full Show for 01/23/2010
Why The French Love American Fast Food
Why Pizza Hut Fell Behind In The Pizza Wars
How Formula 1 Teams Make Money
Chapter 2. Making a comeback
Why Car Colors Are So Boring
How Audi Gave BMW A Run For Its Money
How Amazon Changed Whole Foods, Five Years Later
The Rise And Fall Of The Toyota Prius
How Venmo Makes Money
Why U.S. Roads And Highways Are So Bad
How Amazon Fends Off Unions
What Happened To Fossil Watches?
The future
How Elon Musk Took Tesla To Hell And Back With The Model 3
Why Facebook’s Libra Cryptocurrency Is In Trouble
How Drones Could Change The Shipping Industry
Why The Coronavirus Recession Is Unlike Any Other
How Amazon Delivers On One-Day Shipping
Chapter 3. Focusing on value
High costs and uncertainty
Why Cities Are Banning Cars Around The World
Affordability
How lithography works
Future
How French Health Care Compares To The US System
Why Tesla Is Better Positioned To Survive Than Other Automakers
Why Elon Musk’s Boring Company Isn’t Fixing Traffic Anytime Soon
What went wrong
What Happened To Motorola?
How Chicken Became An American Obsession
Why Demand For Seaweed Is About To Boom
Behind Starlink’s growth
Dutch company with U.S. roots
Can Airbnb Survive?
How Government Cheese Became Welfare For Farmers
What Happened To The Hummer?
Why Big Dairy Companies Struggle In India
Why China Is Beating The U.S. In Electric Vehicles
How Paris Pulled Off One Of The Cheapest Olympics
How The Olympics Became So Expensive For Host Cities
Why Volkswagen Is Beating Tesla In Europe
Can Abercrombie And Fitch Make A Comeback?
Why there’s no competition
How EUV revolutionized chipmaking
CNBC's "The Suze Orman Show"- Full Show for 05/29/2010
CNBC's "The Suze Orman Show"- Full Show for 01/30/2010
CNBC's "The Suze Orman Show"- Full Show for 02/13/2010
Why Nuclear Energy Is On The Verge Of A Renaissance
Entering China
How Visa Became The Most Popular Card In The U.S.
Reclaim the Flame
Geopolitical risks and what’s next (edited)
Rising costs
How Popeyes’ Chicken Sandwich Changed Fast Food
How Tesla’s Battery Mastermind Is Tackling EV's Biggest Problem
Why Starbucks Struggles In Vietnam's $1B Coffee Market
How Two Companies Dominate The $67 Billion Art World
Can Wendy’s Beat McDonald's And Burger King?
Why Americans Are Eating So Many Snacks
The Rise And Fall Of Victoria’s Secret
Why Don't We Have Flying Cars Yet?
CNBC's "The Suze Orman Show"- Full Show for 04/24/2010
CNBC's "The Suze Orman Show"- Full Show for 05/22/2010
CNBC's "The Suze Orman Show"- Full Show for 02/06/2010
CNBC's "The Suze Orman Show"- Full Show for 04/17/2010
What’s Reshaping Arizona, New York City And Texas?
Why Cars Lose Their Value So Fast
Why iPhone 11 Is Apple’s Least Innovative iPhone Yet
Why Jumia Is Beating Amazon And Alibaba In Africa
CNBC's "The Suze Orman Show"- Full Show for 01/16/2010
CNBC's "The Suze Orman Show"- Full Show for 04/03/2010
CNBC's Fast Money - Face 2 Face for 06/11/2007
Does The Tesla Semi Live Up To The Hype?
Why Hertz’s Bet On Tesla Isn’t Paying Off In The U.S.
How The AMC Apes Cracked Wall Street
The early days
A trend of a blip?
Why Hotels Like Marriott Have A Human Trafficking Problem
What is Temu?
Credit is expensive
Why Daycare Is So Expensive In America
Why Dunkin' Donuts Is Failing in India
Why Did Forever 21 File For Bankruptcy?
How Target Is Challenging Amazon
CNBC's "The Suze Orman Show"- Full Show for 05/01/2010
CNBC's "The Suze Orman Show"- Full Show for 05/09/2009
CNBC's "The Suze Orman Show"- Full Show for 03/27/2010
Why More Americans Are Going Child Free
Why Rent Is Rising In The U.S.
Why Tipping Is So Out Of Control In The U.S.
Why Climate Change Denial Still Exists In The U.S.
Can This $22 Billion Megaproject Make Nuclear Fusion Power A Reality?
The enrollment cliff
Significance and solutions
Vicious cycle
America loves cars
How Major League Soccer Plans To Overtake Baseball
Why Everyone Is Openly Talking About Pay
Chapters
How Starbucks Became An $80B Business
How Much It Costs To Mine For Cryptocurrency
Why Is Costco Opening Its Own Chicken Farm?
Why The US Has No High-Speed Rail
CNBC's "The Suze Orman Show"- Full Show for 10/24/2009
CNBC's "The Suze Orman Show"- Full Show for 03/28/2009
CNBC's "The Suze Orman Show"- Full Show for 01/09/2010
CNBC's "The Suze Orman Show"- Full Show for 09/26/2009
Is Buy Now, Pay Later A Good Idea For Consumers?
How BlackRock Became The World's Largest Asset Manager
Why The U.S. Builds Houses Wrong
Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars
Why Americans Aren’t Paid Enough
How SpaceX Beat Boeing In The Race To Launch NASA Astronauts
How Removing Cobalt From Batteries Can Make EVs Cheaper
What Would Negative Interest Rates Mean For Consumers And The Economy?
Declining exclusivity
Future of passenger rail
As Amazon Air Expands, FedEx And UPS May Suffer
Starlink and geopolitics
Solving financial security
Demand
Can Nio Become The Tesla Of China?
Why Printing Trillions of Dollars May Not Cause Inflation
Why The World Is Running Out Of Sand
How AutoZone Is Holding Off Amazon... For Now
Why SpaceX And Amazon Are Launching 42,000+ Satellites
Why Siri Is Not As Smart As Alexa Or Google Assistant
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